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The product featured in the first few episodes of series three of the advertising agency drama, and is a point of dispute between Sterling Cooper staff members when PepsiCo reject a television commercial based on the film Bye Bye Birdie.

Patio was a real product and the year after its introduction in 1963 it was rebranded as Diet Pepsi. But Pepsi’s move into diet drinks was inspired by an unusual source.
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A soft drink produced for diabetic patients at New York’s Jewish Sanitarium for Chronic Disease in the early 1950s called No-Cal ballooned in popularity, far beyond the customer base its maker expected. It turned out more than half the people buying No-Cal weren’t diabetic – they were just watching their weight.