John Deere Classic voted Tournament of the Year

The 46th annual John Deere Classic also received first place awards for Most Engaged Community and Best Social Media Activation from the PGA in December.

From a social media standpoint, the John Deere Classic’s Facebook page generated more than 150,000 ‘likes,’ more than any other event page on the PGA TOUR last season. The 2016 event also had 38,000 combined followers on Twitter and Instagram, the second-highest on the TOUR.

The 2016 tournament helped raise a record US$10.54 million for charity. Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 226 countries and territories in 32 languages.

A seven-year extension to John Deere’s title sponsorship of professional golf was recently announced by Deere & Company, the PGA TOUR and the John Deere Classic tournament, which took effect at the end of 2016. The agreement includes sponsorship of the John Deere Classic and multiple designations for John Deere in the TOUR’s Official Marketing Partner programme.

As a result of this new agreement, John Deere will celebrate 25 years as a PGA TOUR title sponsor in 2022; John Deere equipment is used at all TOUR-owned TPC facilities. The company has also recently been named the Official Golf Course Turf Equipment Provider to the PGA of America, and has again been included in Fortune Magazine’s ranking of the World’s Top 50 Most Admired Companies.

The 2017 John Deere Classic will be held from July 10 to 16 at TPC Deere Run in Silvis, Illinois.

Click here to read more about John Deere.