The number of visitors was lower than in previous years, perhaps understandably due to COVID but also because the time of year meant many greenkeepers and course managers were needed on their course. Numbers may have been fewer, but the exhibitors we spoke to said it was definitely a case of quality of visitor to the stands, rather than the quantity.
BTME starts with BIGGA’s Continue to Learn event on the first two days, followed by the exhibition across the next three days. EIGCA Vice President, Caspar Grauballe MEIGCA, and member Marc Westenborg MEIGCA, gave an all-day class, called “Renovating your golf course”, as part of Continue to Learn for BIGGA members. The day focused on how to use design to improve a golf course, including how to broaden the appeal of the course to a wider audience and enhance income streams.
Our exhibition stand was supplemented by a rota of members who were on hand to speak to visitors. The stand also proved a useful base for members and somewhere they could meet up and have conversations with our Partners, other exhibitors and visitors.
We held our now traditional Partners Reception on the middle day of the exhibition with 70 people in attendance as part of our annual programme of opportunities for Partners and members to meet. Held once the exhibition closes, this is a perfect opportunity for representatives of our Partners, old, new and potential to meet up, have an informal chat and get to know EIGCA and each other in a relaxed and informal environment.
BTME 2023 is scheduled to move back to its usual January slot and we are looking forward to returning next year to continue EIGCA’s quest to spread awareness of the skills and capabilities of golf course architects, and the role of golf course design in the future of golf.