John Deere

Date: Thu 20 Jan 2022

Spotlight on ... John Deere

Our series of Partner Profiles throw a spotlight on our Partners so you can get to know who they are and what they do. EIGCA Silver Partner, John Deere, answers 5 questions to help you get to know the company.

1. What is John Deere best known for and what does the company do which might not be well known?

John Deere is the world’s largest farm machinery manufacturer, with a 100-plus year tractor heritage, and produces Europe's biggest single brand range of professional golf and turf equipment. Since the 1930s, golf courses all over the world have relied on John Deere equipment, from tractor-mounted reel mowers to today’s ground-breaking E-Cut hybrid electric greens and fairway mowers. Our history and heritage in golf dates back even further: company founder John Deere’s grandson John Deere Cady was a top ranked amateur golfer who played and won a silver medal with the American team at the 1904 Olympics. John Deere worldwide also manufactures and sells construction and forestry equipment, as well as domestic ride-on lawnmowers – we even have our own bank, providing finance through John Deere Financial.

2. What are the biggest challenges John Deere has faced in the last 10 years, and how have they been overcome?

The need to maximise the working life and productivity of equipment and minimise its downtime in the workshop have driven technology advances such as John Deere’s E-Cut hybrid electric mower drives, TechControl electronic control and diagnostic systems, GPS precision spraying and autonomous mower development. Together with our dealers, we set out to provide our customers and partners with a unique and differentiating experience, from the first contact onwards. This covers tailored solutions to add value and meet individual needs, covering not simply the product and latest technology, but also finance, extended warranties, aftermarket and parts solutions, customer service and support. Experience has taught us that working closely with customers and building a solid business relationship benefits all parties in ways that go beyond the simple business transaction.

3. What advice do you have for golf course architects when it comes to selecting John Deere for their projects?

Talk to us. Innovation is driving continuous change in the solutions that we offer. Stay connected to learn how these can benefit the projects that you are working on. We are always available to talk and provide appropriate support.

4. What interesting environmental initiatives have John Deere been involved with, or seen installed, on a golf course?

As a global business we are committed to reducing the amount of energy and water we use, increasing the amount of waste we recycle and reducing the overall impact of our products and services on the environment – for example by lowering engine emissions – while still meeting our customer’s needs. Developments in precision GPS (global positioning system) technology mean we can further increase machine efficiency and productivity in many operations by controlling and remotely diagnosing various equipment functions. This provides potential environmental and cost benefits, such as controlling inputs and recording spraying operations more accurately. Our new GPS PrecisionSprayer, featuring AutoTrac automatic steering, is now being used successfully on golf courses across Europe.

5. What new or recent developments by John Deere should EIGCA members be aware of?

In recent years we have become the new golf course maintenance equipment partner for The Belfry, Wentworth, Carnoustie, Gleneagles, PGA Catalunya, Quinta do Lago and Education City golf courses in England, Scotland, Spain, Portugal and Qatar. John Deere has been Official Golf Course Equipment Supplier to the PGA TOUR since 1997, and Official Golf Course Turf Equipment Provider to the PGA of America since 2017. We are also the new official supplier of golf course equipment to the Ladies Professional Golf Association (LPGA) in the US from 2020, as well as Proud Partner to the Ladies European Tour (LET) having enjoyed a successful agreement since 2007, a Patron of and supplier to the Solheim Cup, and preferred equipment supplier to many Open Championships and the Ryder Cup.

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