When the first edition was published, the worldwide recession was having major impact on golf, and golf destinations in Europe and North America were suffering. But golf holidays are on the up again, with growth particularly strong in the emerging markets of Asia and the Middle East. A focus on family holidays has emerged, with an increased emphasis on the customization of vacations. Marketers are more inventive, packaging golf with wine, cycling, food and spas.
Golf continues to represent the largest sports-related travel market, valued at £30 billion with over 50 million golf tourists travelling the world to play on some of the estimated 40,000 courses. Golf Tourism end edition is the leading text for both students and practioners and the completely updated and revised new edition discusses the latest issues:
Each chapter begins with a Golf Tourism Spotlight section which focuses on the achievements of successful individuals or organizations in the international golf tourism industry, spanning the globe from Florida to South Africa, China, Australia and Jamaica and more. Also, in each chapter there are two Golf Tourism Snapshots consisting of short, real-life cases which illustrate a particular concept or theoretical principle. At the end of every chapter there is an up-to-date, relevant and detailed Case Study designed to foster critical thinking, which illustrates actual business scenarios that stress several concepts found in the chapter. A thorough, insightful and truly international investigation into this multi-billion dollar business, Golf Tourism is essential reading to learn more about one of the fastest growing areas of the tourism industry.
This book is available for loan from the EIGCA Library.